Archive for October, 2009
Successful Marketing: There’s No Need to Shout
When contemplating your strategies for marketing a home-based business, it’s easy to overthink things. In order to simplify and refine your approach, try putting yourself in the customer’s shoes. Every employed individual lives a double life – we are consumers for part of the day and producers for the other part. In your life as a consumer – let’s say as a shopper in an electronics store – you probably don’t appreciate being given a pushy sales pitch.
E-mail marketing and other in-your-face tactics lack subtlety and they actually do more to repel potential customers than to draw them in. That’s why you should settle upon marketing strategies that are helpful, informative and eye-catching. Think about the qualities that attract you to a product or service, then translate those qualities into an approach that’s applicable to your business.
A Time-honored Marketing Technique
If you’re looking for a successful marketing tactic to employ for your online business, take a lesson from television commercials. Late-night infomercials utilize a smart marketing strategy that encourages impulse purchases. You might have noticed a small timer ticking away near the top of the screen as the pitchman goes about the business of selling the product. That timer suggests that consumers only have a limited amount of time to take advantage of a tempting deal.
By creating this sense of consumer urgency, the companies paying for infomercials are participating in direct response marketing. Web sites can elicit the same sort of response from potential customers by issuing a call to action. One way to achieve this goal is by creating a limited-time sale offer during which time prices are drastically reduced. As long as the parameters of the offer are reasonable, customers will feel a time crunch and make their purchasing decisions accordingly.