A Time-honored Marketing Technique
If you’re looking for a successful marketing tactic to employ for your online business, take a lesson from television commercials. Late-night infomercials utilize a smart marketing strategy that encourages impulse purchases. You might have noticed a small timer ticking away near the top of the screen as the pitchman goes about the business of selling the product. That timer suggests that consumers only have a limited amount of time to take advantage of a tempting deal.
By creating this sense of consumer urgency, the companies paying for infomercials are participating in direct response marketing. Web sites can elicit the same sort of response from potential customers by issuing a call to action. One way to achieve this goal is by creating a limited-time sale offer during which time prices are drastically reduced. As long as the parameters of the offer are reasonable, customers will feel a time crunch and make their purchasing decisions accordingly.